![]() Iis also served as a member of Advisory Group for World Economic Forum's Travel & Tourism Development Index (TTDI) 2021, part of the working group for World Travel & Tourism Council's Women Empowerment Initiative, and a Non-Executive Director of Visit Surrey. ![]() Professor Tussyadiah served as President (2018-2020) after previously being Vice President (2014-2017) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and is a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality ( AIRTH). The School is also among the Top 5 on The Guardian and The Times and Sunday Times League Tables 2023. In 2022, SHTM rose to #2 in the world on the Shanghai Ranking's Global Ranking of Academic Subjects (GRAS) 2022 for Hospitality & Tourism Management, and claimed its #1 position in the UK on the Complete University Guide Subject League Table 2023 for Tourism, Transport, Travel and Heritage Studies. This is reflected in the SHTM Global Leadership Strategy 2021-2024, which focuses on three pillars: cultivating future leaders, advancing scholarship and impact, and developing and sustaining partnerships. She is a strong proponent of the transformative approach to education and research. Iis provides leadership to a globally leading School of Hospitality and Tourism Management ( SHTM) at University of Surrey. She is a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021 and 2022. She received several Best Research Paper/Journal Paper of the Year Awards at ENTER, I-CHRIE, Advances in Destination Management, etc. ![]() She was the Surrey PI for a 4-year £1.4M research project on data privacy in travel sector in 2018-2022 funded by EPSRC ( PriVELT). She has received research funding from research councils, charity (e.g., Leverhulme Trust), and the industry. Her current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. She investigates the applications and implications of artificial intelligence and is an advocate of utilising technology to forge new pathways to a better future. Iis conducts research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. Professor Iis Tussyadiah is Professor of Intelligent Systems in Service, Head of School of Hospitality and Tourism Management, and Fellow of the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey. ![]()
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